Illogical Ad Trends

In this article, I’ll be discussing my point of view pertaining to the common ad trends. These ad trends are as observed on the channels aired in Pakistan. When we look at the ‘good old days’ and the ads that were aired at the time, we see that they were strictly pertaining to the product or products; as it should be. If they did include music then it would be include a customized song written for the express purpose of promoting the company or product. Even now we can remember a few of them and hum the tune; like the dentonic ad or the Norus ad or the ad for candy. Now all of these were advertisements and had music in them but the lyrics was dedicated for promotion. So it still made sense and was highly logical. Actually considering the advertisements of the time, these were creative and innovative strategies that worked marvelously.

Now let’s fast forward and look at the ads that are running amuck these days. There are rarely ads with actually relevant music. Nowadays, it’s also becoming a trend to include dance. Even for a cell phone advertisement, the cell phone isn’t the ad much but the dance is. The focus is on the model or the dance moves and not the phone; highly illogical and strange advertisement strategy. Consider the latest Tulsi ad; sure the model is super trending and liked these days but please, at least focus more on the product. The lyrics I don’t have a problem with, they’re old but they are so old that everyone knows them and loves them. However, how the ad is made is just illogical. Clearly, this is the work of a mind that wasn’t suited for such a thing.

Why such illogical ads have now become common? Well we can blame a lot of people for that. The media became more rating oriented than actually intellect oriented. Journalists don’t do much journalism work; writers aren’t creative anymore and the models are brainless enough to do just about anything. In the old days, the actors were actually intellectuals and were really talented. They could act and they thought about the roles they took; even if it was just a simple ad. The writers would actually think before writing something.

Yet again, I’ll point my final finger towards the system. The system is to blame for giving the undeserving the opportunity and for crushing the talent of the actually talented.

Finally, I’d like to say that this article isn’t just meant to point out mistakes. Even if somehow they’ve made it and now they’re responsible for such things. They should start working and thinking and should devote themselves to their work.

I suggest the writers to consider the wise words of Bill Wheeler on the matter:

“Good writing is clear thinking made visible”

Besides pointing the flaws of the advertising industry, I’d also like to take this opportunity to commend Mr. Adeel Hasmi for his creative and innovative ways of writing as can be seen in Ufone ads.